Over the past few years, the advertising market has changed rapidly. The choice of advertising channel has never been wider. However, it also has become very difficult to choose a specific way to target potential customers. With dozens of ad networks in the market, it is quite difficult to choose the best one for yourself and choose the method of advertising also. And there are a lot of publishers also where you can show your business or product to the relevant customers. For this purpose, many bloggers make blogs and websites to provide information about the related product and then they monetize their website or blog from some ad networks. Google AdSense is the biggest pay-per-click ad network with users of over 10 Million. AdSense is a reliable, safe and lightweight network which provides a handsome amount of revenue to the publishers as a pay-per-click module. But it's not the only long-lasting thing you might want to consider some alternatives to Google AdSense.
Why do you need to choose the alternative of Google Adsense?
With many advantages of Google AdSense, there are some disadvantages also. Which makes it unsuitable for certain types of blogs and sites. Here are some valid reasons to get the alternative of Adsense.
Eligibility requirements
Many ad networks including AdSense require some to hit certain metrics if you want to be a part of it. If Google doesn't authorize your blog for AdSense then you need to choose the network which has some flexibility in the requirements. Due to AdSense rigorous fraud's control, you might also have disabled your account. If some other people do invalid clicking on ads you also might get an ad limit also which can take over one month to remove.
Revenue share
Most ad networks use an automated system to place ads in specific areas on blogs and sites. When users engage with these ads for example by viewing them or clicking them or making a purchase through that ad then you will get a percentage of that, and the rest will go to the network.
From Google Adsense publishers get 68 per cent of the revenue and the rest goes to AdSense. This is really a competitive rate and some other ad networks offer a Good rate than this. You will need a top-notch site with some High quality but if you get it then it's worth making it.
Ad customization
Some ad networks allow you to customize the ads according to your theme to fit naturally with the content. The level of customization varies by the services but many allow you to adjust the colour and size of an ad unit which is more flexible than AdSense.
Minimum payout
The minimum payout of Adsense is 100$ which is too high for the low-ranked sites. If your website is small then it will take a lot of time to complete. You can search for a partner programme which has less payout.
Additional revenue sources
Instead of replacing AdSense, you can connect your site to another ad network in order to provide some additional source of revenue. There is nothing wrong with that as far as you are in the limitations of AdSense. In this,
there are many alternatives to Google AdSense some of them are following under.
1.Ezoic
This is one of the most popular ad networks. It works on artificial intelligence. Initially, its requirement was to get 10,000 visitors per month for approval but now they have changed that. Now there are no special requirements you just need to sign up and need to integrate your site with it. Then you have to clear the test and then they will approve your site. The minimum payout of ezoic is 20$ which is very good.
2. Adshares
Adshares is the 1st 100 per cent decentralized marketplace for advertising. This is one most advanced blockchain projects of advertising. This network allows its own blockchain to connect advertisers and publishers directly. That allows advertisers to reach more clients and publishers to earn more revenue.
Transparency and increased and with no middle man who can censor or block content. The publisher has all the control and can decide which type of content can be displayed on his website. This is one of the easiest networks and doesn't have special requirements to join. Only e-mail is required to signup to get instant approval. The instant payout for advertisers in every hour and no minimum payout.
Please read also How to start blogging free?
3. SHE Media
SHE Media is a platform which used to produce content for women. It's a well-known blogging place and some famous are Sheknows, Blogher and Stylecaster which combined get millions of monthly views. She media also offers a partner programme to those platforms which are known to produce content for women. So if your blog or website targets an audience of women then you can go to this ad network and get monetization. If you are approved then you will be given High-quality ads from vetted advertisers which promote products without getting out of the content.
It requires 20,000 monthly users per month and 80 per cent should be USA based and at least 70 per cent female. You will need to provide this in your matrics and they will pay you on monthly basis through PayPal and direct deposit for the bloggers who are outside of the USA.
4. yalliX
yalliX is also an international ad network which provides banners, apps, redirect, push notifications, slides and anchor ad tags. This is the best network for news publishers. It offers instant approval and offers both mobile and desktop traffic. It also has a referral programme if someone signup from your link then you will 100$ bonus. The minimum payout is just 1$ and it offers daily payouts through Pioneer, PayPal and Payza.
5. Propeller Ads
Propeller ads are one of the fast-growing ad networks in the modern-day market. It provides monetization to both new and old blogs. Propeller ads are also known as popunder ads which load behind the current window browser and appear when the window is closed. If this type of ad seems aggressive for your blog then it offers other types of ads also like natives, banner ads and video ads. Yes it is not the biggest ad network so far but still a Good alternative to Google Adsense.
There is no special requirement for site traffic and you need to just sign up to get instant approval. The minimum payout is just 5$ monthly.
6. Media.net
Media.net is the best ad network for established bloggers. This ad network is run by Bing and Yahoo and it is widely considered the alternative to Google Adsense. It offers all types of ads for desktop and mobile and you can expect to earn the same amount of revenue as you would have thought from Adsense. It has some requirements to give the approval. Your site or blog should be eye catchy, clean and professionally designed. As far as traffic is concerned they require High quality mostly from USA, UK and Canada. The minimum payout is 100$ and it deposits monthly.
7. Mediavine
Mediavine is the best ad network for lifestyle bloggers. It offers 75percent of the revenue to the bloggers and highly tailored ad placements. You can compare this network with Ad Thrive but it requires only half of the page views which are 50,000. If you are writing long-form content in this niche then you should try this.
The minimum payout of this network is 25$ and 200$ for international direct deposits.
8. Adsettra
It is a smart technology publisher and ad network. It is also known as a highly protected network from malware and fraud. This is very similar to Adsense and you can choose it as an alternative. If you are planning to run CPM campaigns then you should check the current Adsettra CPM rates.
Alternatives of Google Adsense for blogger.com
You can use all above networks in bloggers.com also and any other blogging platform.
Conclusion
So there are a lot highest paying ad networks which provides the best CPM for bloggers. There are dozens of option with their pros and cons and you can check which is best for you. In another way a Good advertising network can be very useful in advertising to generate lead, conversions and sales. At the same time publishers can monitize their traffice and generate the handsome amount of revenue.
