Content is material that produces by businesses to market themselves. Many writers in the world of writing are not subject matter experts or subject marketing skills. But they have the art of creating content which can engage the reader. Are you having trouble deciding the content writing? Then you are not single out there. There are a lot of people which are willing to get the answer to this question. Don't blame yourself. All content is not created equal. If you are looking for the answer to What are the types of content writing? Then! you are at the right place you will get all the answers to this question in detail.
Let's start the proceedings.
Please read also How to start content writing for beginners?
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| What are the types of content writing? |
What are the types of content writing?
There are many types of content writing and I will try my best to cover as much as possible.
1. Blog writing
Blog writing is the most famous type of web content. This is the easiest and very effective way to give the information to the readers. Consistent and effective blog writing is a very effective and low-cost way to build a brand and an audience.
According to the research by the Blogging Benchmark Report by Macha, blogposts influence 6% of sales. The brands that write the blog regularly their number can increase by 12% which is a very fine difference and it means blog writing needs consistency also. A blog is a section on the website of brands where they provide the information and write the content that their customers or readers want to read. You may need to interview the expert usually by phone or E-mail.
There are further types of blog writing also which you can master
- Interview
- Research
- Blog posts
- Articles
- Product pages
Online businesses and websites use freelancers when they have a lot of products and they need to write a unique copy of each. The purpose of this type of writing is to provide all types of information to the readers. You can say it sells copy also because it's mostly used to sell the products.
Potential customers have certain expectations of the information about the product that they find on your website. So you should have some standard information about the products.
2. PPC (pay per click) ad copy
There are paid results in search engines that may appear in your search results. Many businesses still depend on search results for their ability to rank high in search engines. So they can spend a lot of money on PPC ads. PPC stands for pay per click which means Google will charge some amount when someone will click on your ad. This is also the type of ad copy that copy has to follow a strict but easy-to-implement method. Look at the example under.
You can read also What is copy writing?
Sales copy is mostly focused on what is going through the mind of customers and solving their problems and some key points.
It aims to steer people towards a certain action.
- Subscribe to a brand's newsletter.
- Enquiring about the service by filling out the form.
- Add a product to the cart and sell it.
3. Destination guides
Travel companies often use this type of writing. The destination guides use to write in a specific tone of voice and method. This helps the business to rank high in search results and guide its customers.
4. Technical Writing
This is the most difficult and specific niche of content writing. Because in some industries this is almost possible to create content if the writer doesn't have the knowledge or expertise in a specific category. In fact, there can be some serious damage and mislead in content if the writer doesn't belong to a specific industry. Some of these are the following.
- Technology
- Science
- Legal rules and regulations
- Healthcare
- Banking and Finance
- Cooking
- Agriculture
Only experts of the specific need to write the content for this type of writing because of the high risk and complexity.
According to the U.S. Department of Labour Statistics, demand for technical writers is estimated to grow at a 12% faster rate between 2020 and 2030 as compared to other writers.
Technical content writers also paid more compared to general writers. Even for most businesses, technical writing is an essential part because it helps customers to understand them to use and make the most of the benefits.
5. E-books
In the terms of content writing, these are usually very visual depth pdfs treatments of a particular area that a business wants to show the guides and benefits of its service or product to its potential customers. Each pdf guides about the specific area or a solution to a problem. When you help your customers or solve their problems it increases their trust and loyalty with them.
For example, an office or company might right an ebook on the 15 best ways to motivate your employees. one of which could be planning an event or activity. With this type of content, you need to be a designer also. The writer should be able to produce top-notch content while the designer will ensure the perfect visualization in an appealing manner.
6. Reviews from past customers
According to the research, 97% of US consumers read the reviews before making a purchase. So customer reviews, testimonials and recommendations are also very important in your marketing strategy. But this type of content writing is not always in your control. Having an honest review from your previous clients is the most trustworthy for your future clients. So it is always important to have a system on your website to collect the reviews from the customers and show them.
It is also important to solidify your ask by offering incentives and making the process as easy as possible. Don't make them jump through any difficult step or hustle to leave a review or feedback.
Timing is another prospect in this type of web content. You should ask for a review of feedback when the memory of your product is still fresh in the mind of the customer. Not after the fact.
The reviews you generate are not just great to showcase on your website, but can also be used in other collateral like case studies, presentations, and info graphics.
7. Social content
Social content is also an important type of writing. Many businesses like to hire writers for social media content like Tweets Facebook posts and Linked In posts. You may be re purposing content, highlighting competitions or giveaways, or creating new copy based on news stories that are relevant to the business.
Conclusion
There are many types of content writing based on your organization's goals. The more type of content you create the more type of audience will be able to reach your content and will engage. There is a huge potential in every type of content that you can learn and can advance to the next level. So go ahead and create the content which engages your audience or hire a freelancer or a writing agency. Hope you understand this and got the answers to your questions.
