If you want to cut down trees in 5 hours then you need to sharpen your axe in 4 hours. That is an important lesson for a person who is learning the skills of copywriting. There are a lot of essential skills to master if you are going to write effective copy. Some of them are good writing, proper grammar, deep research and optimization. There are many types of writing and copywriting is one of them. If you want to find the answer to what is copywriting then you are in the right place.
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Copywriting is the optimum use of language to promote or persuade.
Copywriting is all about finding the optimum way to communicate. Copywriting has been an art, not lately since a thousand years ago its importance is noticeable. Copywriting is nothing but the most effective way of presenting messages. Basically, when we want to deliver a speech we know how effective the way of presenting the messages is.
But in the online world, the demand for copywriting is much more. In the online world, more than 90 % of messages are presented through text and e-mails called copywriting. Copywriting is goal-driven it's usual purpose is to get users to take a specific action. Cop writing can refer to Call To Action CTA, e-mail copy, copy of social ads and anything else that encourages users to take a specific action. The value of copywriting is the extent to which it succeeds in its purpose.
Language is the raw material of a copywriter. Notice that I didn't say writing copywriting can include chosen language, including broadcast media or one-to-one communication. It may include visual language as well as verbal also.
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The purpose of copywriting
Copywriting is used for different purposes. It is an alternative way of speaking. In the online field, one has to use writing instead of speaking for a different purpose. Most copywriting is exist to promotes something like products or services mainly but also new ideas or points of view. The goals of copywriters are to communicate the strengths, and advantages of whatever they are promoting so their audience can buy.
What do you have to do before writing?
1st of all know your reader first.
Before the start of writing, you need to know your reader first. If you understand your reader then you can easily achieve your goals of conveying the message and converting the readers into customers.
Remember that most copywriters will appeal directly to your target audience, so use language that resonates with every single person. Include them in the process, by referring to “you” and “we.
Know the intention of your readers
If you don't know your readers then you will be unable to understand the requirements of your reader. But if you can assign how readers want to benefit from your content then you can write expressing the reader's benefit. Suppose, your readers are worried about where to get the best SEO services then you can write pages or blog posts about the keyword of the best SEO services. You should know that everyone in this world wants money and wants to save money so keep it always in your mind while you start writing. So for example when you write about the best SEO services you can add the word the affordable price it inspires the reader and will have a positive impact to get engaged.
So it is important to know the intention of the reader before writing any type of content and it is one of the best processes by which you can write what a reader wants.
Use copywriting that solves the key points
When you start to write it is always tempting to focus on good stuff like how awesome is your product or how much your customers are satisfied with your product. But wait, the customer is not looking for a product which is always sunshine or rainbow. He is looking for a solution to a problem, those problems are key points and they should be the main focus of your copywriting.
Customers face these key points;
- Financial
- Risk and trust
- Productivity and time
- Communication and support
Describe what they have to do
Behind successfully you have made the connection between their problems and your solution. It is important to tell readers what exactly they have to do for them to get the benefit from what you advertised. Keep it as simple as possible. Isolate one single action you want them to take after reading your copy. Everything in the body of the email should be moving the reader to take this action.
Influence of Social proof
77% of people always read the reviews before purchasing a product. So if your copy doesn't draw on social proof then it is missing a major element that can hurt your goals big time.
Why is it so effective? This is the nature of a human who trusts the information that comes from other buyers or customers more than the information that comes directly from brands or companies. Social proof can help in copywriting to build more trust and value for the product or a service that you offered to a consumer.
Be Honest and Straightforward
Clients can sniff out deceptive headlines, so don't promise them something that you can't deliver. You should tell them exactly what your product is about, while also showcasing the value it offers them. So be honest and loyal with your consumers because they can be your ambassadors also they will tell about your products to their friends and family members and that can give a boost your sales.
Unique Selling Points
A unique selling point is a unique attribute of a product, company or brand that consumers can't get from any resource or company. By focusing on USPs the received wisdom goes, companies can differentiate from their competitors and resist ‘commoditisation’.
Strong USPs
In order to sell your USPs need to meet the following points;
- Does it translate into a benefit for the customers?
- Is it clear and easy to communicate?
- Does it have the power to motivate a switch from the product of a rival?
These are the top points while you are selling USPs your copy has to answer these questions.
How much can a copywriter earn?
Glassdoor estimates that the earning of a copy writer is $72,105 annually in the USA. This is very close to the Labour Statistics for all writers which are $67,120 per year.
Conclusion
Copywriting is an essential and necessary part of digital marketing. If you can't convince people to take action then you are not going to achieve your goals. But with the right focus, you can learn copywriting to do well and can achieve your goals easily. You can put this skill into your own business or you can do it for others. The choice is yours.
